Zoho Social

Zoho Social is a capable and affordable social media management tool that gains significant power through its deep integration with the broader Zoho ecosystem, particularly Zoho CRM. It offers standard features like scheduling, monitoring, analytics, and team collaboration. Its unique value proposition is the ability to view social interactions directly within a customer's CRM record, enabling sales and support teams to have a complete view of the customer's social engagement. It also offers 'SmartQ' for optimal posting times and listening for brand keywords. It's ideal for small to medium-sized businesses already using Zoho's suite of products (CRM, Desk, Campaigns) who want a tightly integrated social layer. Compared to standalone tools, Zoho Social may lack some advanced features or polish but offers unbeatable workflow automation and data unity for Zoho-centric businesses at a very competitive price.