Loomly

Loomly is a streamlined social media management tool that focuses on the content creation-to-publishing workflow, with a strong emphasis on collaboration and post optimization. Its interface is built around a master calendar where you craft posts, with a unique 'Post Ideas' feature that suggests content based on trends, holidays, and your own RSS feeds. It provides real-time previews of how posts will look on each platform and offers optimization tips (like ideal post length or hashtag count). Collaboration features allow for internal notes and approval workflows. It's ideal for small to medium-sized teams that want a more guided, collaborative process for creating and refining posts before they go live. Compared to Planable, it's more of a full scheduler; compared to Buffer, it offers more built-in inspiration and collaboration tools. It strikes a middle ground between simplicity and team functionality.