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Cloudflare Web Analytics

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description Cloudflare Web Analytics Overview

Cloudflare Web Analytics provides real-time insights into website traffic, including page views, unique visitors, and top referring sources, leveraging Cloudflare’s global network to collect data without impacting user experience.

help Cloudflare Web Analytics FAQ

Does Cloudflare Web Analytics require my site to use Cloudflare DNS?

No. A site outside Cloudflare's proxy can use the JavaScript beacon, while sites already proxied through Cloudflare can enable analytics through the Cloudflare dashboard.

Does Cloudflare Web Analytics use cookies to count visitors?

Cloudflare markets the product as privacy-first analytics that does not use client-side cookies or fingerprint individual users. It therefore provides aggregate traffic reporting rather than the person-level tracking common in advertising analytics.

Can Cloudflare Web Analytics replace Google Analytics 4?

It can cover lightweight measurements such as page views, visits, referrers, countries, devices, and Core Web Vitals. GA4 remains more suitable when a site needs detailed events, advertising attribution, funnels, or integrations with Google Ads.

Will the Cloudflare analytics beacon slow down my pages?

The beacon is a small script delivered through Cloudflare's network and is designed to load without blocking the page's main content. Cloudflare can also collect some measurements at its network edge when the site is proxied through its service.

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