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CUPRA

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description CUPRA Overview

CUPRA is a Spanish automotive brand that originated as the performance division of SEAT before becoming a standalone marque within the Volkswagen Group in 2018. The company designs and manufactures passenger cars characterized by sporty aesthetics and enhanced performance capabilities. Its vehicle portfolio includes combustion-engine models, plug-in hybrids, and fully electric vehicles based on Volkswagen Group platforms. CUPRA primarily targets consumers seeking a blend of practicality and dynamic driving characteristics.

help CUPRA FAQ

How did CUPRA become a separate car brand?

CUPRA began as SEAT's performance division before becoming a standalone marque within the Volkswagen Group in 2018. The brand kept a sporty identity while expanding into its own models and electrified vehicles. [Volkswagen Group](https://www.volkswagen-group.com/en/cupra-15848)

Which model was the first car developed exclusively for CUPRA?

The CUPRA Formentor was the first model developed exclusively for the CUPRA brand rather than being a performance version of an existing SEAT model. Other major models include the CUPRA Ateca, CUPRA Leon, and CUPRA Born.

Is the CUPRA Born fully electric?

Yes, the CUPRA Born is the brand's first 100 percent electric vehicle. It gives CUPRA an electric hatchback alongside performance-oriented petrol, plug-in hybrid, and crossover models.

Is CUPRA part of Volkswagen or SEAT?

CUPRA is a standalone brand within the Volkswagen Group and originated from SEAT. It remains closely connected to SEAT through the wider Spanish Volkswagen Group business, but it is marketed as its own marque.

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