zoom_in Click to enlarge

David Yurman

▲ ▼

language

description David Yurman Overview

David Yurman is an American jewelry brand established in New York in 1980 by David and Sybil Yurman. The enterprise is recognized for its signature Cable motif, which features a twisted helix design frequently rendered in sterling silver and adorned with gemstones. Beyond bracelets and rings, the company's product lines include timepieces, fragrances, and men's accessories. The brand operates standalone retail boutiques and sells through high-end department stores for consumers seeking accessible luxury jewelry.

help David Yurman FAQ

When was David Yurman founded and who founded it?

David Yurman was founded in New York in 1980 by David Yurman and Sybil Yurman. The company describes itself as an American designer jewelry house built around collaboration between the two artists. [David Yurman timeline](https://www.davidyurman.com/en-gb/world-of-yurman/timeline.html)

When was the David Yurman Cable motif created?

The first Cable design was created in 1982, when David Yurman twisted about 50 feet of gold wire by hand. The original bracelet used pink tourmaline and emerald end caps. [David Yurman timeline](https://www.davidyurman.com/en-gb/world-of-yurman/timeline.html)

What does the Cable motif look like?

Cable is built around a twisted helix of parallel wires, often rendered in sterling silver or gold and finished with gemstones. David Yurman later used the motif across bracelets, rings, necklaces, earrings, and other collections. [Cable collection](https://www.davidyurman.com/womens/collections/the-cable-collection.html)

Why is Cable so closely tied to the David Yurman name?

The 1982 Cable bracelet became the visual thread running through the brand's later designs. It functions as a construction method and a recognizable signature rather than just a printed logo. [David Yurman timeline](https://www.davidyurman.com/en-gb/world-of-yurman/timeline.html)