Fossil Gen 7

The Fossil Gen 7 represents a stylish entry into the Wear OS ecosystem, focusing on fashion-forward design and core smartwatch functionality. It features a classic watch aesthetic with interchangeable bands, a bright AMOLED display, and runs Wear OS 4 with access to Google apps like Assistant, Pay, and Maps. It includes heart rate tracking, GPS, NFC, and swim-proof construction. Its target audience values customization and style alongside notifications and contactless payments.

Positioned in the mid-range, it ranks for its design versatility and brand recognition, though it faces stiff competition on battery life and health features from more fitness-focused brands, making it a solid choice for fashion-conscious users.