Gusto

Gusto is a modern, user-friendly platform focused on payroll, benefits, and HR for small businesses. It simplifies complex processes like running payroll, managing health insurance and 401(k) plans, and handling compliance (e.g., tax filings, new hire reporting). Its HR tools include onboarding checklists, time tracking, and basic people analytics. It uses a transparent, per-employee per-month pricing model.

Gusto ranks highly due to its exceptional design and ease of use, making it a favorite for business owners and non-HR specialists. It delivers outstanding value by automating administrative burdens effectively for SMBs.