description HubSpot Content Marketing Certification Overview
The HubSpot Content Marketing Certification is a free online program teaching foundational content strategy skills, including audience research, SEO, blog post creation, and content promotion techniques.
help HubSpot Content Marketing Certification FAQ
How long is the HubSpot Content Marketing Certification, and what does it include?
HubSpot Academy lists it as a free course with 14 lessons, 54 videos, 11 quizzes, and a stated duration of about 8 hours and 23 minutes. It covers content planning, creation, promotion, and measurement rather than only blog writing.
Does the HubSpot certification teach SEO or mainly social media?
SEO is a named part of the course, including content optimization, topic planning, and organic traffic strategies. The curriculum also covers promotion and performance tracking, so it is broader than a social media course.
Who teaches the HubSpot Content Marketing Certification?
The course lists Justin Champion and Lindsay Thibeault as instructors. Champion covers content marketing foundations, while Thibeault teaches areas such as storytelling and content creation.
Do I need paid HubSpot software to take the certification?
No. HubSpot Academy says that creating an Academy account and accessing its certification courses is free, although the lessons can also explain workflows used in HubSpot products.
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