description Irn-Bru Overview
Irn-Bru is a bright orange carbonated soft drink manufactured by A.G. Barr in Scotland since 1901, famously outselling Coca-Cola in Scotland for most of its history and described as made from girders.
insights Ranking position
Irn-Bru ranks #8 of 168 in the Soft Drink ranking, behind Pepsi, ahead of Fever-Tree Ginger Beer.
help Irn-Bru FAQ
What does Irn-Bru actually taste like?
Its flavor is deliberately difficult to classify, combining sweetness, citrus-like sharpness, and a slightly creamy or medicinal character. A.G. Barr keeps the complete formula secret, so descriptions such as orange soda or bubble gum only approximate it.
Is Irn-Bru really made from girders?
No. "Made in Scotland from girders" is a famous advertising slogan, although Irn-Bru does contain a small amount of ammonium ferric citrate, an iron-containing ingredient.
Why did the taste of Irn-Bru change?
A.G. Barr reduced the drink's sugar content in 2018 as the United Kingdom introduced its levy on high-sugar soft drinks. The company later launched Irn-Bru 1901, a separate full-sugar recipe inspired by the original formulation.
Has Irn-Bru really outsold Coca-Cola in Scotland?
Irn-Bru has long been reported as one of the rare domestic soft drinks able to outsell Coca-Cola in its home market. Its status in Scotland is tied to more than a century of production by A.G. Barr, which launched the drink in 1901.
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