description ITC Lubalin Graph Overview
ITC Lubalin Graph is a slab serif typeface designed by Herb Lubalin and released in 1974, notable for being an expansion of his geometric ITC Avant Garde Gothic.
insights Why this score
ITC Lubalin Graph ranks #40 of 171 in the Monotype ranking, behind Gill Sans MT, ahead of Times New Roman.
balance ITC Lubalin Graph Pros & Cons
- strong slab serif impact
- coordinates with Avant Garde
- good display hierarchy tool
- limited to display sizes
- heavy visual density
help ITC Lubalin Graph FAQ
What is ITC Lubalin Graph?
ITC Lubalin Graph is a slab serif typeface designed by Herb Lubalin and released in 1974. It is unique because it was created as a direct expansion of his geometric sans-serif, ITC Avant Garde Gothic. It shares the same geometric proportions but features thick, block-like serifs.
When was ITC Lubalin Graph released?
The typeface was officially released in 1974 by the International Typeface Corporation (ITC). Herb Lubalin designed it to provide a serif companion to his highly successful Avant Garde Gothic font. It quickly became a staple in 1970s advertising and editorial design.
Is ITC Lubalin Graph related to ITC Avant Garde Gothic?
Yes, ITC Lubalin Graph is essentially a slab serif version of Herb Lubalin's geometric ITC Avant Garde Gothic. Released in 1974, it maintains the exact same lowercase letterforms and geometric structure. The primary difference is the addition of thick, prominent serifs.
Who designed the ITC Lubalin Graph font?
ITC Lubalin Graph was designed by the famed American graphic designer Herb Lubalin. He released the slab serif typeface in 1974 through the International Typeface Corporation. It expanded upon the massive success of his earlier Avant Garde Gothic design.
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