description Ji Won Choi Overview
Ji Won Choi is a Korean-American fashion designer who was born in Seoul, raised in Oklahoma, and based professionally in New York. She graduated from Parsons School of Design in 2017 and established her namesake label around collections that draw on Korean and American cultural experience, graphic contrasts, and contemporary sportswear influences. The label has presented work through official fashion-week calendars in New York, London, and Milan.
help Ji Won Choi FAQ
Who is designer Ji Won Choi?
Ji Won Choi is a Korean-American fashion designer who was born in Seoul, raised in Oklahoma, and now works out of New York City. She launched her namesake label after graduating from Parsons School of Design in 2017.
Did Ji Won Choi collaborate with adidas?
Yes, she collaborated with adidas around 2019 on capsule collections featuring her signature bold striped motifs applied to sportswear and sneakers. The collaboration brought her runway aesthetic to a mass-market sportswear audience.
What is Ji Won Choi's design style known for?
Her collections are recognized for graphic, oversized stripe motifs and a fusion of Korean and American cultural references translated into sportswear-influenced silhouettes. That distinctive stripe language became the visual signature of her label and later her adidas work.
Where did Ji Won Choi study fashion?
She studied at Parsons School of Design in New York, graduating in 2017 before founding her own label. Her path from Seoul to Oklahoma to New York is itself a recurring theme in how she frames her cross-cultural design work.
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