description Kevin Plank Overview
Kevin Plank is an American entrepreneur who founded the sportswear company Under Armour in 1996. A former University of Maryland football player, he began the business with the idea of making a moisture-wicking athletic shirt that would remain lighter than a cotton shirt during exercise. He subsequently led Under Armour as it expanded from performance apparel into footwear, accessories, and other sporting goods.
help Kevin Plank FAQ
When did Kevin Plank found Under Armour?
Kevin Plank founded Under Armour in 1996 after playing football at the University of Maryland. The company's own history connects the idea to his need for a lighter, moisture-wicking shirt under football equipment. [Under Armour](https://about.underarmour.com/en/our-company/history.html)
What problem was Kevin Plank trying to solve?
Plank disliked wearing sweat-soaked cotton shirts under his football pads and wanted a fabric that stayed lighter and drier. Under Armour identifies its first shirt as prototype number 0037, developed in 1996. [Under Armour](https://about.underarmour.com/en/our-company/history.html)
How much did Under Armour sell in its first year?
The company made its first team sale by the end of 1996 and generated about $17,000 in sales that year. Plank was still operating from his grandmother's basement while selling the shirts to teams. [University of Maryland](https://static.umterps.com/maryland_advantage/the-ua-story.html)
Where did Kevin Plank start Under Armour?
He began the business from his grandmother's basement in the Georgetown area of Washington, D.C. Under Armour moved its operations to Baltimore in 1998, which remains closely tied to the company's identity. [Under Armour](https://about.underarmour.com/en/our-company/history.html)
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