description Krizia Overview
Krizia is an Italian luxury fashion house founded in Milan by Mariuccia Mandelli in 1953. The brand first gained recognition for its innovative knitwear designs before expanding into ready-to-wear collections, accessories, and fragrances. Krizia became known for its experimental approach to textiles during the 1970s and 1980s. The company was acquired by Chinese fashion group Shenzhen Marisfrolg in 2014.
help Krizia FAQ
Was Krizia founded in 1953 or 1954?
Museum and reference sources generally identify 1954 as the founding year of Krizia in Milan. Mariuccia Mandelli presented an early official collection at the SAMIA clothing fair in Turin in 1957.
Why did Mariuccia Mandelli choose the name Krizia?
The name was adapted from Critias, one of Plato's dialogues. Mandelli also became widely known by the professional name Krizia.
What made Krizia important to Italian ready-to-wear?
Krizia helped establish Milanese ready-to-wear through unconventional materials, sculptural knitwear and witty animal motifs. Mandelli's black-and-white 1964 collection at Palazzo Pitti received the Critica della Moda award.
Who owns Krizia after Mariuccia Mandelli?
Mandelli sold the fashion house to the Shenzhen-based Marisfrolg Fashion group in 2014. She died in Milan in 2015, after leading the label for roughly six decades.
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