LaCroix

LaCroix is owned by National Beverage Corp., a publicly traded company based in Florida that also produces other beverage brands. The LaCroix line consists of carbonated water with added natural flavors and is positioned as a zero-calorie, unsweetened alternative to soft drinks.

LaCroix contains zero calories, zero sugar, and no artificial sweeteners—its listed ingredients are carbonated water and natural flavors. The brand does not add sodium to its standard sparkling water line, though nutritional details can vary slightly by product format.

Under FDA regulations, 'natural flavors' are defined as substances derived from plant or animal sources, and LaCroix states its flavors come from natural fruit essences and oils. The exact composition of each flavor is proprietary, but the company maintains that no artificial sweeteners or synthetic flavoring agents are used.

LaCroix offers a rotating lineup of fruit-associated flavors including long-running varieties like Pamplemousse (grapefruit), Lemon, Lime, and Tangerine. The brand has expanded its range significantly and certain limited or newer flavors have developed cult followings, though specific sales figures for individual flavors are not publicly disclosed by National Beverage Corp.