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description Matomo (formerly Piwik) Overview
Matomo is a self-hosted, open-source web analytics platform, a direct alternative to Google Analytics. It provides comprehensive website analytics, including real-time visitor tracking, goal tracking, and campaign reporting.
A key differentiator is its commitment to data privacy; users retain full control over their data. Matomo offers extensive customization options and supports a wide range of integrations. It's a good choice for businesses concerned about data sovereignty and privacy regulations, or those wanting to avoid reliance on third-party analytics services.
help Matomo (formerly Piwik) FAQ
What is Matomo (formerly Piwik)?
Matomo is a self-hosted, open-source web analytics platform, a direct alternative to Google Analytics. It provides comprehensive website analytics, including real-time visitor tracking, goal tracking, and campaign reporting. A key differentiator is its commitment to data privacy; users retain full control over their data. Matomo offers extensive customization options and supports a wide range of integrations. It's a good choice for businesses concerned about data sovereignty and privacy regulations, or those wanting to avoid reliance on third-party analytics services.
How good is Matomo (formerly Piwik)?
Matomo (formerly Piwik) scores 8.6/10 (Very Good) on Lunoo, making it a well-rated option in the SAAS category.
What are the best alternatives to Matomo (formerly Piwik)?
See our alternatives page for Matomo (formerly Piwik) for a ranked list with scores. Top alternatives include: Open Web Analytics (OWA), Matomo.
How does Matomo (formerly Piwik) compare to Open Web Analytics (OWA)?
See our detailed comparison of Matomo (formerly Piwik) vs Open Web Analytics (OWA) with scores, features, and an AI-powered verdict.
Is Matomo (formerly Piwik) worth it in 2026?
With a score of 8.6/10, Matomo (formerly Piwik) is highly rated in SAAS. See all SAAS ranked.
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