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MikesBikes Introduction

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description MikesBikes Introduction Overview

MikesBikes Introduction is a foundational business simulation created by Smartsims, a developer of educational simulation software. In the simulation, students manage a virtual bicycle manufacturing company, making decisions across areas including marketing, production, finance, and product development. It is designed for introductory business and management courses, allowing students to apply theoretical concepts in a competitive, interactive environment. Participants analyze market conditions and adjust strategy across multiple decision periods.

help MikesBikes Introduction FAQ

What do students manage in MikesBikes Introduction?

You run a virtual bicycle manufacturing company and make decisions that gradually cover sales, marketing, distribution, branding, operations, finance, and product development. The main score is Shareholder Value compared with competing companies, not simply the number of bikes sold. [Smartsims](https://www.smartsims.com/support/article/getting-started-with-mikesbikes-introduction-simulation/)

How does a round or year work in MikesBikes Introduction?

You enter decisions for a period, then a rollover processes them and produces results and reports for the next year. In the standard sequence, Year 1 starts with sales and marketing, while Year 2 adds distribution and branding. [Smartsims](https://www.smartsims.com/support/article/getting-started-with-mikesbikes-introduction-simulation/)

When do production and finance decisions appear?

Operations and debt finance are added in Year 3, and product development plus equity and dividend decisions arrive in Year 4. By Year 8, the simulation has made all decision areas available. [Smartsims](https://www.smartsims.com/support/article/getting-started-with-mikesbikes-introduction-simulation/)

Can I play MikesBikes Introduction alone or with classmates?

Yes. The single-player phase uses a computer-controlled competitor and lets you roll forward or back to test decisions, while the multi-player phase puts students or teams against other student-run companies. Both phases run through the Smartsims browser system. [Smartsims](https://www.smartsims.com/support/article/getting-started-with-mikesbikes-introduction-simulation/)

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