Misbehaving - Book
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Richard Thaler provides a fascinating history of the behavioral economics movement, told through his own career. He recounts the struggle to convince traditional economists that human beings are not always rational. This book is both a memoir and a comprehensive guide to the field of behavioral economics. It is essential for anyone interested in the evolution of economic thought and the challenges of changing a discipline from within.

Thalers storytelling is engaging, and his insights into the 'misbehavior' of humans in markets are both profound and highly entertaining.

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What is Misbehaving?
Richard Thaler provides a fascinating history of the behavioral economics movement, told through his own career. He recounts the struggle to convince traditional economists that human beings are not always rational. This book is both a memoir and a comprehensive guide to the field of behavioral economics. It is essential for anyone interested in the evolution of economic thought and the challenges of changing a discipline from within. Thalers storytelling is engaging, and his insights into the 'misbehavior' of humans in markets are both profound and highly entertaining.
How good is Misbehaving?
Misbehaving scores 9.1/10 (Excellent) on Lunoo, making it one of the highest-rated options in the Book category.
What are the best alternatives to Misbehaving?
See our alternatives page for Misbehaving for a ranked list with scores. Top alternatives include: The Diary of a Young Girl, The Love Hypothesis, The House of Morgan.
How does Misbehaving compare to The Diary of a Young Girl?
See our detailed comparison of Misbehaving vs The Diary of a Young Girl with scores, features, and an AI-powered verdict.
Is Misbehaving worth it in 2026?
With a score of 9.1/10, Misbehaving is highly rated in Book. See all Book ranked.

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