Mr. Bill

Mr. Bill is a clay character created by Walter Williams that debuted on NBC's Saturday Night Live in 1976 during the show's first season. The shorts were originally home-made Super 8 films that Williams submitted to the program.

In each segment, the hapless clay figure is subjected to various forms of destruction—crushed, flattened, dismembered—inevitably followed by his trademark high-pitched cry of 'Oh no!' The escalating slapstick violence is the central comedic premise.

Mr. Bill was created by Walter Williams, a filmmaker from Louisiana who sent his original Super 8 claymation shorts to SNL in 1976. The character's popularity with audiences led to it becoming a recurring feature on the show.

Yes, the Mr. Bill character spawned a series of shorts, commercials, and merchandise beyond his original SNL appearances. He became a recognizable pop-culture figure of the late 1970s and was referenced in advertising campaigns in subsequent decades.