description No (2012 film) Overview
No is a 2012 drama focusing on the political campaigns surrounding the 1988 Chilean plebiscite. The film portrays advertising techniques employed during this period, examining the efforts to influence public opinion regarding Augusto Pinochet’s continued rule. It earned a nomination for Best Foreign Language Film at the Academy Awards.
Sources: en.wikipedia.org
info No (2012 film) Specifications
| Country | Chile |
| Year | 2012 |
help No (2012 film) FAQ
What does the title No refer to?
It refers to the No campaign in Chile's 1988 plebiscite on whether Augusto Pinochet should remain in power for another term. Voters choosing No ultimately defeated the proposal and opened the way to democratic elections.
Why does the No campaign use cheerful advertising?
Advertising executive René Saavedra argues that hope, humor, and the rainbow slogan La alegría ya viene will persuade more voters than another catalog of dictatorship-era abuses. The strategy creates conflict with activists who fear the upbeat campaign trivializes repression.
Why does No look like old television footage?
Director Pablo Larraín shot the film on period U-matic video equipment so the dramatized scenes would blend with genuine 1988 broadcasts. The square image and smeared analog colors are therefore deliberate.
Who plays René Saavedra in No?
Gael García Bernal plays the fictionalized advertising executive at the center of the campaign. The 2012 Chilean film was nominated for the Academy Award for Best Foreign Language Film.
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