description ON24 Overview
ON24 is a unified engagement platform designed for B2B marketers to orchestrate complex, multi-channel campaigns and track customer interactions across various touchpoints like email, web, and social media.
help ON24 FAQ
What is ON24 used for by B2B marketing teams?
ON24 is an engagement platform for webinars, virtual events, and other digital experiences. It helps marketers collect interaction data across channels such as email, websites, and social campaigns.
Can ON24 host webinars?
Yes, webinar and virtual-event delivery are central ON24 use cases. The platform combines the event experience with registration, audience interaction, analytics, and follow-up marketing data.
How does ON24 track audience engagement?
It can record actions such as registrations, attendance, content interactions, questions, polls, and other event behavior. Marketing teams use those signals to judge interest and support lead follow-up.
Is ON24 a video-conferencing app like Zoom?
ON24 overlaps with video event tools, but its focus is broader B2B marketing orchestration and engagement measurement. A team choosing between ON24 and Zoom should compare webinar production, audience analytics, integrations, and sales-workflow needs.
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