Planable

Planable is a unique social media collaboration platform designed specifically to streamline the content review and approval process within teams and with clients. It functions like a collaborative document (similar to Google Docs) but for social media posts, allowing team members and clients to comment, suggest edits, and approve content in real-time within a visual interface. Its core is the 'workspace' where content is created, versioned, and approved before being scheduled or published. It integrates with major social platforms and other tools like Buffer and Hootsuite for final publishing. It's ideal for marketing teams with strict compliance or brand guidelines, agencies that need clear client sign-off, and any organization where multiple stakeholders are involved in content creation. Compared to traditional tools, Planable is less about deep analytics or listening and more about perfecting the pre-publish workflow, making it a powerful complementary tool or primary platform for process-driven teams.