description Polaroid SX-70 Overview
The Polaroid SX-70 is a folding instant camera introduced in 1972. It’s notable for pioneering integral automatic instant film technology, allowing for immediate photograph development within the camera itself. This design made it a significant advancement in portable photography. The camera is primarily suited for photographers and collectors interested in vintage cameras and the unique aesthetic of Polaroid's instant prints.
help Polaroid SX-70 FAQ
What kind of film does the original Polaroid SX-70 use?
The original SX-70 used specific SX-70 instant film, which produced square images that developed automatically. Today, shooters must use modern film produced by Polaroid (formerly The Impossible Project). Modern 600 film can also be used if a 2-stop neutral density filter is placed over the light meter.
When was the Polaroid SX-70 camera released?
The revolutionary instant camera was introduced to the public in 1972. It was designed by Henry Dreyfuss and was famously marketed directly by Edwin Land. It retailed for a premium price of $180 at launch, equivalent to over $1,000 today.
How does the SX-70 fold?
The camera collapses into a flat, leather-bound rectangle that easily fits into a large pocket or purse. It achieves this using a complex system of internal mirrors and a collapsible bellows system. This SLR (Single Lens Reflex) design allowed users to see exactly what the lens saw through the viewfinder.
Who famously used the Polaroid SX-70?
Besides its creator Edwin Land, the SX-70 was famously used by renowned artist Andy Warhol. Warhol used the camera extensively in the 1970s to take portraits of celebrities and friends. The camera's unique, slightly vintage color rendering made his photographs instantly recognizable.
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