Prime Video

Amazon Prime Video is a compelling value-add for Amazon Prime members, offering a sizable included library of originals ('The Boys,' 'Reacher'), licensed films, and the ability to rent or purchase virtually any new release. Its standout feature is the extensive 'Channels' marketplace for subscribing to premium networks like Max and Paramount+ within its interface. It also streams Thursday Night Football. The target audience is Amazon Prime subscribers seeking convenience.

It ranks highly for its deep integration with the Amazon ecosystem, excellent 4K HDR support, and the tremendous added value it provides to the core Prime membership.