description Pura Vida Bracelets Overview
Pura Vida Bracelets is a jewelry brand founded in 2010 by Paul Goodman and Griffin Thall, who encountered handmade bracelets crafted by local artisans in Costa Rica and began selling them in the United States. The brand is recognized for its colorful wax-coated polyester string bracelets, often sold in stackable sets. Pura Vida maintains partnerships with numerous charitable organizations and markets products tied to specific causes. The company has since expanded its catalog beyond bracelets to include rings, necklaces, and other accessories.
insights Ranking position
Pura Vida Bracelets ranks #3 of 13 in the Bohemian ranking, behind Anthropologie, ahead of We Are Handsome.
balance Pura Vida Bracelets Pros & Cons
- Wide variety of designs
- Supports artisan charities
- Durable wax-coated strings
- Can stretch over time
- Metal charms may tarnish
- Colors fade with water
help Pura Vida Bracelets FAQ
How did Pura Vida Bracelets begin in Costa Rica?
Griffin Thall and Paul Goodman founded the brand after a 2010 surf trip to Costa Rica. They encountered local artisans making colorful string bracelets and developed the designs into an international jewelry business.
What does "pura vida" mean on the bracelets?
The literal Spanish translation is "pure life," but Costa Ricans use the phrase more broadly as a greeting and an expression of gratitude or relaxed optimism. The brand adopted it to represent the lifestyle associated with its original Costa Rican bracelets.
Are Pura Vida string bracelets adjustable?
Many classic Pura Vida bracelets use a sliding-knot closure that adjusts around the wrist. Some metal, beaded, and collaboration designs use different clasps, so the product listing should be checked before purchase.
Does every Pura Vida bracelet support the same charity?
No. The brand sells specific charity collections connected to organizations such as the Surfrider Foundation, while ordinary designs are not all tied to the same beneficiary.
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