description RMS Beauty Overview
RMS Beauty is a luxury makeup brand that focuses on high-quality ingredients and professional performance. Their products are designed to be clean, vegan, and cruelty-free while providing the rich pigments and textures expected from a high-end line. They are particularly well-regarded for their foundations and lipsticks, which offer excellent coverage and longevity without the use of synthetic chemicals or harsh fillers.
help RMS Beauty FAQ
Who founded RMS Beauty, and when did the brand launch?
RMS Beauty was founded by professional makeup artist Rose-Marie Swift and launched in 2009. The brand was built around makeup that could perform on photo shoots, runways, and everyday faces. [RMS Beauty about page](https://www.rmsbeauty.com/pages/about-us)
Is every RMS Beauty product vegan?
You should not assume that every product is vegan from the clean-beauty label alone. Check the ingredient list and product label, because cruelty-free and vegan are separate claims.
What does RMS Beauty mean by clean makeup?
RMS says its products are free from ingredients including parabens, gluten, synthetic fragrances, GMOs, sulfates, phthalates, and talc. Its clean standards are presented alongside professional makeup performance rather than as a substitute for pigment or wear. [RMS Beauty ingredient standards](https://www.rmsbeauty.com/pages/about-us)
Which RMS Beauty product is the brand's named cream highlighter?
Living Luminizer is one of RMS Beauty's best-known products and is designed to give a sheer, dewy highlight. It fits the brand's cream-based makeup style more closely than a dry powder highlighter.
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