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Semrush Position Tracking

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description Semrush Position Tracking Overview

Semrush Position Tracking allows users to monitor a website’s ranking changes in search engine results pages. It tracks keyword positions across Google, Bing, and other major engines, offering valuable data for assessing SEO effectiveness. This tool is particularly useful for marketers, SEO specialists, and agencies seeking to understand and improve their online visibility and measure the impact of their strategies.

help Semrush Position Tracking FAQ

Can Semrush Position Tracking monitor rankings by city and device?

Yes, a Position Tracking campaign is set up around a domain, target keywords, location, and device. Semrush supports desktop, tablet, and smartphone tracking, which matters when Google results differ between mobile and desktop.

Does Position Tracking show competitor rankings for the same keywords?

Yes, Semrush lets a campaign include competing domains and then compares their keyword positions against yours. Its Competitors Discovery view can surface local competitors ranking in Google's top 100 for the keywords you track.

What is the difference between visibility and average position in Semrush?

Average position tells you roughly where tracked keywords rank, while visibility summarizes how much search presence the domain has across the tracked keyword set. A site can improve visibility even if one keyword drops, because the metric is spread across the whole campaign.

Can Semrush Position Tracking be used for client SEO reports?

Yes, Position Tracking includes scheduled PDF reporting and can feed data into Looker Studio. That makes it useful for showing historical movement on a fixed keyword set rather than relying on one-off manual searches.

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