description Snapple Overview
Founded in New York in 1972 under the name Unadulterated Food Products, Snapple became known for ready-to-drink iced teas and fruit-flavoured juice drinks. Its identity centres on bottled convenience and familiar flavour combinations rather than tea that needs brewing at home. The brand has been part of Keurig Dr Pepper since that company's formation in 2018. Trivia printed beneath the caps, branded as Real Facts, remains a distinctive packaging feature.
Although glass bottles formed part of Snapple's recognisable image, the brand has moved to recycled-plastic bottles, as its bottle information page explains. Snapple suits consumers looking for an immediately drinkable tea or fruit drink with a choice of flavours. Within iced tea, its character comes from fruit-led blends and an informal brand identity, alongside a wider range of beverages beyond tea.
help Snapple FAQ
Why did Snapple switch from glass bottles to plastic?
In 2018, Snapple transitioned their signature 16-ounce bottles from glass to 100% recycled PET plastic. This move was heavily driven by environmental concerns regarding shipping weight and the cost of recycling glass.
Are Snapple's "Real Facts" under the cap actually accurate?
While Snapple prints a "Real Fact" under every cap, the company has admitted that a few of them are technically inaccurate or heavily debated. For instance, they incorrectly claimed that a goldfish has a memory span of only three seconds.
Who currently owns the Snapple beverage brand?
Snapple is currently owned by Keurig Dr Pepper, a massive North American beverage and coffee conglomerate. It was previously owned by the Cadbury Schweppes beverage division and Triarc Companies.
What was Snapple's most popular and iconic original flavor?
Lemon Tea has historically been the most iconic and best-selling flavor for the brand. It was one of the original teas introduced to the market in the late 1980s and remains a staple today.
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