StoryBrand Certified Guide Program

The SB7 framework, developed by author Donald Miller, is a seven-part messaging formula that positions the customer as the hero of the story rather than the brand. It relies on a classic narrative arc, casting the brand as the guide who provides a plan to help the customer avoid failure and achieve success.

A StoryBrand Certified Guide is a marketing professional who has completed the company's training to legally build websites and marketing collateral using the proprietary SB7 framework. These guides are listed in StoryBrand's official directory to help businesses find vetted copywriters and marketing agencies.

The cost to become a Certified Guide is a multi-thousand-dollar investment, paid as an initial tuition fee to Donald Miller's company. Prospective guides must also pay ongoing yearly licensing fees to maintain their certification and active status in the agency directory.

The framework was created by Donald Miller, an American author and business owner who previously wrote successful narrative books like 'Blue Like Jazz.' He applied the principles of compelling storytelling to corporate marketing, eventually founding the StoryBrand consulting company in Nashville, Tennessee.