description StoryBrand Certified Guide Program Overview
The StoryBrand Certified Guide Program provides training for marketing professionals seeking to implement Donald Miller’s proven framework. This certification equips consultants with the SB7 methodology – a seven-part system for structuring client messaging around a clear narrative. It's designed for marketers and business advisors wanting to improve their clients’ communication and drive more effective results, focusing on simplifying complex offerings through compelling story-based marketing.
help StoryBrand Certified Guide Program FAQ
What is the SB7 framework used in the StoryBrand Certified Guide Program?
The SB7 framework, developed by author Donald Miller, is a seven-part messaging formula that positions the customer as the hero of the story rather than the brand. It relies on a classic narrative arc, casting the brand as the guide who provides a plan to help the customer avoid failure and achieve success.
What does it mean to be a StoryBrand Certified Guide?
A StoryBrand Certified Guide is a marketing professional who has completed the company's training to legally build websites and marketing collateral using the proprietary SB7 framework. These guides are listed in StoryBrand's official directory to help businesses find vetted copywriters and marketing agencies.
Who created the StoryBrand framework and the certification program?
The framework was created by Donald Miller, an American author and business owner who previously wrote successful narrative books like 'Blue Like Jazz.' He applied the principles of compelling storytelling to corporate marketing, eventually founding the StoryBrand consulting company in Nashville, Tennessee.
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