description StratSimMarketing Overview
StratSimMarketing is an educational business simulation developed by Interpretive Simulations. Participants manage a virtual automobile company and make interconnected decisions about product development, pricing, promotion, distribution, market research, and resource allocation. It is designed for marketing and business courses, where students can apply strategic concepts, interpret competitive data, and observe the consequences of decisions across simulated periods.
help StratSimMarketing FAQ
What is StratSimMarketing?
StratSimMarketing is a team-based educational simulation in which participants manage a virtual automobile company. Its decisions connect product development, pricing, promotion, distribution, market research, and resource allocation.
What decisions matter most in StratSimMarketing?
Teams must coordinate marketing choices with product development and the capacity to serve automobile customers. A pricing or promotion decision can therefore affect demand, production needs, market share, and financial results.
How long does a StratSimMarketing simulation run?
The simulation can run for up to 10 simulated years, with one decision period representing each year. After each period, teams receive company, market, and competitive reports. [Interpretive Simulations FAQ](https://www.interpretive.com/faq-for-stratsimmarketing/)
How is StratSimMarketing different from StratSimManagement?
StratSimMarketing focuses on marketing strategy for competing automobile firms, while StratSimManagement covers a broader set of product, operations, finance, organization, and international decisions. Both simulations are made by Interpretive Simulations.
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