The Lean Startup

Eric Ries revolutionized the startup world by introducing the 'Lean Startup' methodology. This book teaches entrepreneurs how to build sustainable businesses by focusing on validated learning and rapid experimentation. Instead of spending years building a product based on assumptions, Ries advocates for the Build-Measure-Learn feedback loop. It is the go-to guide for anyone launching a new venture or driving innovation within a large corporation.

By emphasizing the importance of the Minimum Viable Product (MVP), it helps teams avoid wasting resources on features customers do not actually want.