description The Profit Overview
The Profit is a CNBC reality series (premiered 2013) starring businessman Marcus Lemonis, who invests his own money in struggling small businesses in exchange for equity and operational control.
insights Why this score
The Profit ranks #73 of 217 in the Reality Television ranking, behind Instant Hotel, ahead of Wicked Tuna.
Solid business-reality following and practical appeal, but formulaic rescues and controversy around deals limit prestige.
help The Profit FAQ
How good is The Profit?
The Profit scores 6.72/10 (Fair) on Lunoo, making it rated in the Reality Television category. Solid business-reality following and practical appeal, but formulaic rescues and controversy around deals limit prestige.
What are the best alternatives to The Profit?
See our alternatives page for The Profit for a ranked list with scores. Top alternatives include: Dragons' Den, Dragons' Den (UK), Auction Kings.
How does The Profit compare to Dragons' Den?
See our detailed comparison of The Profit vs Dragons' Den with scores, features, and an AI-powered verdict.
Is The Profit worth it in 2026?
With a score of 6.72/10, The Profit is a solid option in Reality Television. See all Reality Television ranked.
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