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This is Marketing

9.5

Brilliant

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description This is Marketing Overview

Seth Godin's 'This is Marketing' reframes marketing as a craft, emphasizing empathy and understanding your ideal customer. It moves beyond traditional advertising, focusing on building trust and providing genuine value. Godin argues that marketing is about solving problems, not interrupting people. The book provides a clear framework for identifying your 'smallest viable audience' and crafting messaging that resonates deeply, making it essential for anyone building a brand or business.

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What is This is Marketing?

Seth Godin's 'This is Marketing' reframes marketing as a craft, emphasizing empathy and understanding your ideal customer. It moves beyond traditional advertising, focusing on building trust and providing genuine value. Godin argues that marketing is about solving problems, not interrupting people. The book provides a clear framework for identifying your 'smallest viable audience' and crafting messaging that resonates deeply, making it essential for anyone building a brand or business.

How good is This is Marketing?

This is Marketing scores 9.5/10 (Brilliant) on Lunoo, making it one of the highest-rated options in the Books Deep category.

What are the best alternatives to This is Marketing?

See our alternatives page for This is Marketing for a ranked list with scores. Top alternatives include: The 22 Immutable Laws of Marketing, Epic Content Marketing, The Collected Poems of Emily Dickinson.

How does This is Marketing compare to The 22 Immutable Laws of Marketing?

See our detailed comparison of This is Marketing vs The 22 Immutable Laws of Marketing with scores, features, and an AI-powered verdict.

Is This is Marketing worth it in 2026?

With a score of 9.5/10, This is Marketing is highly rated in Books Deep. See all Books Deep ranked.

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