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Todd Reed

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description Todd Reed Overview

Todd Reed is an American fine jewelry designer and the founder of an eponymous brand based in Boulder, Colorado. His work is distinguished in the luxury market by its exclusive use of raw, uncut, and fancy-colored diamonds. Reed constructs his pieces using traditional metalsmithing techniques, setting these rough stones into hand-forged metals, including recycled silver and high-karat gold. This design philosophy emphasizes natural geometric shapes and organic textures over traditional faceted brilliance.

help Todd Reed FAQ

What makes Todd Reed jewelry different from conventional diamond jewelry?

Todd Reed is known for using raw or rough diamonds, naturally colored stones, recycled metals, and visibly irregular materials. The designs treat inclusions and natural surfaces as part of the piece rather than flaws to hide. [Todd Reed FAQ](https://toddreed.com/pages/frequently-asked-questions)

Where is Todd Reed jewelry made?

The pieces are made at Todd Reed's studio and showroom in Boulder, Colorado, at 1911 Pearl Street. The brand describes its work as hand-forged and produced by individual jewelers in that studio. [Todd Reed](https://toddreed.com/pages/the-shop)

When did Todd Reed introduce raw diamonds into his jewelry line?

Todd Reed says he established his business and introduced raw diamonds to his artistic jewelry line in 1992. The rough stones became a defining part of the brand's identity during the 1990s. [Todd Reed story](https://toddreed.com/blogs/from-the-bench/the-todd-reed-story)

Can Todd Reed make a custom piece from heirloom jewelry?

Yes. The studio says it can reuse a customer's existing metals and stones to create a new one-of-a-kind piece, subject to inspection and design planning. Most regular pieces use materials such as palladium, sterling silver, gold, gemstones, and raw diamonds. [Todd Reed FAQ](https://toddreed.com/pages/frequently-asked-questions)