description Walmart Marketplace Overview
Walmart Marketplace is Walmart's e-commerce platform that allows third-party sellers to list and sell products alongside Walmart's own inventory on Walmart.com. Launched in 2009, it expanded significantly in subsequent years to compete with Amazon's marketplace. Sellers must apply and be approved to list products, with Walmart maintaining more selective seller requirements than some competitors. The marketplace gives Walmart customers access to a wider product assortment while providing sellers access to Walmart's large customer base.
help Walmart Marketplace FAQ
What are the referral fees for selling on Walmart Marketplace?
Unlike Amazon, Walmart Marketplace does not charge a monthly subscription fee or individual listing fees. Instead, sellers only pay a referral fee that typically ranges from 6% to 15% depending on the specific product category.
Does Walmart Marketplace offer fulfillment services like Amazon FBA?
Yes, Walmart offers the WFS (Walmart Fulfillment Services) program, which allows third-party sellers to send inventory to Walmart's distribution centers. Walmart handles the storage, shipping, and customer returns, granting sellers the "Fulfilled by Walmart" tag.
How long does it take to get approved as a Walmart Marketplace seller?
The approval process typically takes between 2 to 4 weeks, as Walmart manually reviews applications to ensure high product quality and reliable fulfillment capabilities. Sellers are required to provide business documentation, tax information, and a track record of e-commerce success.
Who handles customer service for third-party items on Walmart Marketplace?
The third-party seller is generally responsible for handling all customer inquiries, returns, and refunds for their own products. However, if a seller fails to meet Walmart's strict performance metrics, Walmart's support team may step in to resolve severe buyer disputes.
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