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Walter Diemer

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description Walter Diemer Overview

Walter Diemer was an American accountant who developed the bubble-gum formula later sold as Dubble Bubble while working for the Fleer Chewing Gum Company. In 1928, his formulation produced a gum that could be stretched and inflated into bubbles, and its pink color became associated with the product because pink coloring was available at the time. Diemer is therefore linked to the commercial development of modern bubble gum.

help Walter Diemer FAQ

What did Walter Diemer invent?

Walter Diemer developed the first commercially successful bubble gum formula while working for the Fleer Chewing Gum Company. Fleer marketed it as Dubble Bubble in 1928.

Was Walter Diemer a chemist or a candy-company accountant?

Diemer was an accountant at Fleer, not a trained chemist. He experimented with gum formulas in his spare time before finding a version flexible enough to blow bubbles.

Why was Dubble Bubble pink?

The familiar pink color came from the limited food coloring available when Diemer's formula was developed. Pink also helped distinguish the new bubble gum from ordinary chewing gum.

Did Walter Diemer patent his bubble gum recipe?

The recipe itself was not patented, which helped preserve its commercial secrecy. Fleer instead built the product around the Dubble Bubble name and taught sales staff how to demonstrate bubble blowing.

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