description WordStream Free Keyword Tool Overview
WordStream's Free Keyword Tool is a web-based research utility for discovering terms related to a word, phrase, or website. It is oriented toward pay-per-click advertising and can return keyword suggestions with metrics used when planning search campaigns, including estimated search activity and competition-related information. The tool is intended for advertisers and marketers conducting initial keyword discovery, particularly for Google Ads and Microsoft Advertising campaigns.
help WordStream Free Keyword Tool FAQ
Can WordStream's Free Keyword Tool start with a website URL instead of a keyword?
Yes, you can enter either a keyword or a website URL, including a competitor's homepage, to generate contextual keyword ideas. WordStream also lets you filter the results by industry and country. [WordStream Free Keyword Tool](https://www.wordstream.com/keyword-research-tool)
Which metrics does WordStream's Free Keyword Tool show for each suggestion?
The tool lists Google search volume, competition, cost per click, and WordStream's Opportunity Score. Opportunity Score uses a 1-to-10 scale, with 10 representing the strongest estimated opportunity. [WordStream metrics](https://www.wordstream.com/keyword-search-tool)
Does WordStream's Free Keyword Tool include both Google and Bing data?
Yes, WordStream says its keyword suggestions and search-volume data cover both Google and Bing. You can also choose an industry and geographic market so the results are more relevant to a particular campaign. [WordStream keyword research](https://www.wordstream.com/keyword-research-tool)
Can I export the keyword list from WordStream into an advertising campaign?
Yes, WordStream lets users download the full keyword list as a CSV after entering an email address. The exported list is intended for use in SEO work or for uploading into Google Ads and Microsoft Advertising campaigns. [WordStream Free Keyword Tool](https://www.wordstream.com/keyword-research-tool)
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