Fidelity Alternatives 2026 - Top Competitors Ranked

You're looking at alternatives to:

Fidelity

Fidelity combines a broad brokerage service with research and tools for investors at different experience levels. Its website and mobile app support everyday account management, while more detailed trading features serve active investors. Fractional investing lets customers buy portions of eligible...

8.71 Great

apps Top Fidelity Alternatives

The top alternative to Fidelity in 2026 is Vanguard Total Stock Market ETF (VTI) with a score of 9.33/10, followed by Fidelity Investments (9.12) and Charles Schwab (9.05).

Vanguard Total Stock Market ETF (VTI)

VTI provides unparalleled exposure to the entire U.S. stock market, encompassing large, mid, and small-cap companies. It...

Low Cost Long Term Broad Market Investing

9.33 Excellent

Fidelity Investments

Self-directed investing and managed services sit within Fidelity Investments' broader financial offering. Its brokerage...

Research Education Wealth Management Robo Advisor

9.12 Excellent

Charles Schwab

Charles Schwab brings self-directed investing and managed investment services together within a full-service brokerage b...

User Friendly Established Wealth Management Robo Advisor

9.05 Excellent

Chubb

Chubb is a leading insurer renowned for its premium coverage and exceptional financial strength. They cater primarily to...

Premium Risk Management Trustworthy Established

8.56 Great

iShares Core MSCI EAFE ETF (IEFA)

IEFA offers exposure to developed markets outside of North America, including Europe, Australasia, and the Far East. It...

Global Low Cost International Investing

8.48 Great

Northwestern Mutual

Northwestern Mutual consistently ranks among the strongest life insurance companies, boasting exceptional financial rati...

Insurance Premium Legacy Trustworthy

8.43 Great

FreeTaxUSA

FreeTaxUSA consistently ranks as a top choice for its comprehensive free service. Unlike some competitors, it offers fre...

Free Software Beginner Friendly Affordable

8.14 Great

SoFi

SoFi has evolved from a peer-to-peer lending platform to a comprehensive financial services provider, offering competiti...

All In One Mobile First Financial Planning Investing

8.02 Great

Monarch Money

Monarch Money is a modern money management app designed for individuals and families seeking a comprehensive view of the...

Personal Finance Modern Mobile App Budgeting

8.02 Great

MassMutual

MassMutual is a well-established and financially strong insurer offering a range of disability insurance products. Their...

Reliable Insurance Financial Service Protection

8.02 Great

Capital One 360 Checking

Capital One 360 Checking offers a compelling combination of no monthly fees, a simple interface, and a rewards program....

Online User Friendly Easy Setup Mobile App

7.96 Good

Wealthfront Tax-Loss Harvesting

Wealthfront's Tax-Loss Harvesting feature is a sophisticated tool for investors looking to minimize capital gains taxes....

Automated Portfolio Management Investment Strategy Tax Loss Harvesting

7.84 Good

SoFi Savings

SoFi Savings consistently offers a highly competitive APY, coupled with a user-friendly mobile app and a seamless online...

User Friendly Mobile App Financial Planning Digital Banking

7.79 Good

State Farm Renters Insurance

State Farm is a well-established insurance provider known for its extensive network of local agents and comprehensive co...

Reliable Affordable Established Comprehensive

7.79 Good

Marcus by Goldman Sachs

Marcus by Goldman Sachs offers a high-yield savings account backed by the financial strength of Goldman Sachs. The accou...

Mobile App No Minimum Customer Service Investing

7.75 Good

Lemonade Renters Insurance

Lemonade offers a modern, digital-first approach to renters insurance, leveraging AI and automation to provide quick quo...

Online Easy To Use Affordable AI Powered

7.72 Good

Chase Business Banking

Chase Business Banking is a comprehensive solution for established small businesses seeking a blend of traditional banki...

Corporate USA Established Traditional

7.43 Good

Principal Financial Group

Principal Financial Group is a major player in the disability insurance market, offering a wide range of products for bo...

Financial Service Professional Customer Service Established

7.39 Good

Revolut

Revolut is a financial super-app offering currency exchange alongside banking services. It provides competitive exchange...

Travel Mobile App Multi Currency International

7.23 Good

Fundrise

Fundrise is a leading online real estate investment platform offering access to private real estate projects and REITs....

Beginner Friendly Mobile App Beginner Crowdfunding

7.18 Good

summarize Quick Comparison Summary

Alternative	Score	vs Fidelity	Action
Vanguard Total Stock Market ETF (VTI) Finance Insurance Budgeting Low Cost Long Term Broad Market	9.33 Excellent	+0.62	Compare
Fidelity Investments Finance Insurance Budgeting Research Education Wealth Management	9.12 Excellent	+0.41	Compare
Charles Schwab Finance Insurance Budgeting User Friendly Established Wealth Management	9.05 Excellent	+0.34	Compare
Chubb Finance Insurance Budgeting Premium Risk Management Trustworthy	8.56 Great	-0.15	Compare
iShares Core MSCI EAFE ETF (IEFA) Finance Insurance Budgeting Global Low Cost International	8.48 Great	-0.23	Compare
Northwestern Mutual Finance Insurance Budgeting Insurance Premium Legacy	8.43 Great	-0.28	Compare
FreeTaxUSA Finance Insurance Budgeting Free Software Beginner Friendly	8.14 Great	-0.57	Compare
SoFi Finance Insurance Budgeting All In One Mobile First Financial Planning	8.02 Great	-0.69	Compare
Monarch Money Finance Insurance Budgeting Personal Finance Modern Mobile App	8.02 Great	-0.69	Compare
MassMutual Finance Insurance Budgeting Reliable Insurance Financial Service	8.02 Great	-0.69	Compare

See all Finance Insurance Budgeting ranked by score

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help Frequently Asked Questions

What are the best alternatives to Fidelity?

The top alternatives to Fidelity in 2026 include Vanguard Total Stock Market ETF (VTI), Fidelity Investments, Charles Schwab, Chubb, iShares Core MSCI EAFE ETF (IEFA). Each offers unique features and is objectively scored on Lunoo to help you compare.

How does Fidelity compare to its competitors?

Our AI-powered comparison system analyzes features, pricing, user reviews, and expert opinions to provide objective scores. Fidelity scores 8.71/10. Click any alternative above to see a detailed side-by-side comparison.

Is Fidelity worth it in 2026?

Fidelity scores 8.71/10 on Lunoo, making it a highly-rated option in the Finance Insurance Budgeting category. However, alternatives like Vanguard Total Stock Market ETF (VTI) may better suit specific needs.

What is the best free alternative to Fidelity?

Several alternatives to Fidelity offer free plans or free tiers. Check the alternatives listed above and visit their websites to compare pricing and free options.

Why should I switch from Fidelity?

Common reasons users look for Fidelity alternatives include pricing, specific feature gaps, better integration needs, or simply exploring newer options. Our objective scoring helps you compare without bias.

How many alternatives to Fidelity are there?

Lunoo currently lists 20 scored alternatives to Fidelity in the Finance Insurance Budgeting category, ranked by our AI-powered evaluation system.

Which Fidelity alternative has the highest rating?

Vanguard Total Stock Market ETF (VTI) currently holds the highest rating among Fidelity alternatives with a score of 9.33/10.

Can I use Vanguard Total Stock Market ETF (VTI) instead of Fidelity?

Vanguard Total Stock Market ETF (VTI) is one of the top-rated alternatives to Fidelity. While they serve similar purposes in the Finance Insurance Budgeting space, each has distinct strengths. Use our comparison tool above for a detailed side-by-side analysis.

What is the cheapest alternative to Fidelity?

Pricing varies among Fidelity alternatives. We recommend checking each alternative's website for current pricing. Many options in the Finance Insurance Budgeting category offer free tiers or competitive pricing.

How are Fidelity alternatives ranked on Lunoo?

Lunoo uses an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value to provide 0 to 10 scores. Rankings are updated continuously.

Fidelity vs Vanguard Total Stock Market ETF (VTI): which is better?

Fidelity scores 8.71/10 while Vanguard Total Stock Market ETF (VTI) scores 9.33/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

Fidelity vs Fidelity Investments: which is better?

Fidelity scores 8.71/10 while Fidelity Investments scores 9.12/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

Fidelity vs Charles Schwab: which is better?

Fidelity scores 8.71/10 while Charles Schwab scores 9.05/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

swap_horiz Fidelity Alternatives

Fidelity

apps Top Fidelity Alternatives

Vanguard Total Stock Market ETF (VTI)

Fidelity Investments

Charles Schwab

Chubb

iShares Core MSCI EAFE ETF (IEFA)

Northwestern Mutual

FreeTaxUSA

SoFi

Monarch Money

MassMutual

Capital One 360 Checking

Wealthfront Tax-Loss Harvesting

SoFi Savings

State Farm Renters Insurance

Marcus by Goldman Sachs

Lemonade Renters Insurance

Chase Business Banking

Principal Financial Group

Revolut

Fundrise

summarize Quick Comparison Summary

help Frequently Asked Questions

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