Klaviyo Alternatives 2026 - Top Competitors Ranked

You're looking at alternatives to:

Klaviyo

Klaviyo is a marketing platform with a strong focus on ecommerce customer data. Integrations with platforms such as Shopify, Magento and BigCommerce allow purchase activity and other available customer information to inform email and SMS campaigns. Segmentation helps merchants tailor messages to dif...

9.03 Excellent

apps Top Klaviyo Alternatives

The top alternative to Klaviyo in 2026 is Brevo (formerly Sendinblue) with a score of 9.17/10, followed by Follow Up Boss (8.92) and HubSpot Marketing (8.82).

Brevo (formerly Sendinblue)

Brevo, formerly Sendinblue, combines email marketing with other customer communication tools. Its drag-and-drop editor s...

Easy To Use Automation Freemium Small Business

9.17 Excellent

Follow Up Boss

Real estate lead management shapes Follow Up Boss, a customer relationship management platform for agents, teams, and br...

Automation Lead Generation Sales Automation CRM

8.92 Great

HubSpot Marketing

HubSpot Marketing offers robust email campaigns, landing pages, and social media tools tailored for B2C businesses. It i...

Content Creation Social Media Lead Nurturing Email Marketing

8.82 Great

HubSpot Marketing Hub

HubSpot Marketing Hub connects marketing activity with customer records in HubSpot's CRM. It supports lead capture and e...

Automation Lead Generation SEO Social Media

8.72 Great

HubSpot Marketing Automation

HubSpots marketing automation tool integrates deeply with the CRM to provide personalized content and automated workflow...

Automation SAAS B2B Analytics

8.56 Great

HubSpot Marketing Hub Professional

HubSpot Marketing Hub Professional is a comprehensive SaaS platform designed to streamline marketing efforts for busines...

Lead Generation CRM Email Marketing Songs

8.42 Great

Mailshake

Mailshake is a sales outreach platform for organizing personalized email campaigns and follow-up sequences. Teams can pr...

Simple Automation Personalization Lead Generation

8.37 Great

Moosend

Moosend is a cost-effective email marketing and automation platform that packs advanced features typically found in more...

Automation Personalization Small Business Email Marketing

8.24 Great

Mailchimp Campaign Builder

Mailchimp's Campaign Builder offers a user-friendly interface for creating and managing email campaigns. It supports A/B...

Beginner Friendly Automation Campaign Management Small Business

8.11 Great

HubSpot Inbound

HubSpot Inbound is a marketing automation platform utilized by small businesses and marketers. It streamlines content st...

Content Strategy Lead Generation SAAS Analytics

7.99 Good

HubSpot for Education

HubSpot offers a comprehensive suite of tools specifically tailored for educational institutions. It includes CRM, email...

Automation Lead Generation SAAS Lead Tracking

7.91 Good

Mautic Integration

Mautic is an open source marketing automation platform designed to manage email campaigns, track website activity, and g...

Automation Analytics Lead Tracking Small Business

7.80 Good

Drip

Drip is a powerful email marketing platform specifically designed for Shopify stores, offering advanced personalization...

Email Automation Personalization Small Business

7.70 Good

WebinarNinja

WebinarNinja is a powerful platform geared towards agencies focused on building automated webinar funnels and generating...

Automation SAAS Live Streaming Customer Support

7.70 Good

GetResponse

GetResponse is an all-in-one online marketing platform built around email marketing. It provides a comprehensive suite t...

Automation SAAS Mid Market Small Business

7.56 Good

Freshmarketer

Freshmarketer is a marketing automation platform from Freshworks, designed to be user-friendly and integrated with their...

Lead Generation SAAS Small Business CRM

7.41 Good

Marketo by Salesforce

Marketo by Salesforce is a marketing automation platform designed for businesses seeking to streamline their marketing e...

Enterprise Campaign Management Personalization Lead Generation

7.35 Good

Sailthru

Sailthru is a marketing platform that integrates with e-commerce stores, offering social media integration features. It...

Email Personalization Social Media Ecommerce

7.14 Good

Adestra

Adestra provides a SaaS marketing automation solution designed for enterprise-level B2B organizations. The platform stre...

Enterprise Automation Personalization SAAS

6.57 Fair

ActiveCampaign

ActiveCampaign is a powerful and versatile email automation platform particularly well-suited for small to medium-sized...

Automation Lead Generation SAAS Sales Automation

6.31 Fair

summarize Quick Comparison Summary

Alternative	Score	vs Klaviyo	Action
Brevo (formerly Sendinblue) Marketing Automation Easy To Use Automation Freemium	9.17 Excellent	+0.14	Compare
Follow Up Boss Marketing Automation Automation Lead Generation Sales Automation	8.92 Great	-0.11	Compare
HU HubSpot Marketing Marketing Automation Content Creation Social Media Lead Nurturing	8.82 Great	-0.21	Compare
HubSpot Marketing Hub Marketing Automation Automation Lead Generation SEO	8.72 Great	-0.31	Compare
HU HubSpot Marketing Automation Marketing Automation Automation SAAS B2B	8.56 Great	-0.47	Compare
HubSpot Marketing Hub Professional Marketing Automation Lead Generation CRM Email Marketing	8.42 Great	-0.61	Compare
Mailshake Marketing Automation Simple Automation Personalization	8.37 Great	-0.66	Compare
Moosend Marketing Automation Automation Personalization Small Business	8.24 Great	-0.79	Compare
Mailchimp Campaign Builder Marketing Automation Beginner Friendly Automation Campaign Management	8.11 Great	-0.92	Compare
HubSpot Inbound Marketing Automation Content Strategy Lead Generation SAAS	7.99 Good	-1.04	Compare

See all Marketing Automation ranked by score

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help Frequently Asked Questions

What are the best alternatives to Klaviyo?

The top alternatives to Klaviyo in 2026 include Brevo (formerly Sendinblue), Follow Up Boss, HubSpot Marketing, HubSpot Marketing Hub, HubSpot Marketing Automation. Each offers unique features and is objectively scored on Lunoo to help you compare.

How does Klaviyo compare to its competitors?

Our AI-powered comparison system analyzes features, pricing, user reviews, and expert opinions to provide objective scores. Klaviyo scores 9.03/10. Click any alternative above to see a detailed side-by-side comparison.

Is Klaviyo worth it in 2026?

Klaviyo scores 9.03/10 on Lunoo, making it a highly-rated option in the Marketing Automation category. However, alternatives like Brevo (formerly Sendinblue) may better suit specific needs.

What is the best free alternative to Klaviyo?

Several alternatives to Klaviyo offer free plans or free tiers. Check the alternatives listed above and visit their websites to compare pricing and free options.

Why should I switch from Klaviyo?

Common reasons users look for Klaviyo alternatives include pricing, specific feature gaps, better integration needs, or simply exploring newer options. Our objective scoring helps you compare without bias.

How many alternatives to Klaviyo are there?

Lunoo currently lists 20 scored alternatives to Klaviyo in the Marketing Automation category, ranked by our AI-powered evaluation system.

Which Klaviyo alternative has the highest rating?

Brevo (formerly Sendinblue) currently holds the highest rating among Klaviyo alternatives with a score of 9.17/10.

Can I use Brevo (formerly Sendinblue) instead of Klaviyo?

Brevo (formerly Sendinblue) is one of the top-rated alternatives to Klaviyo. While they serve similar purposes in the Marketing Automation space, each has distinct strengths. Use our comparison tool above for a detailed side-by-side analysis.

What is the cheapest alternative to Klaviyo?

Pricing varies among Klaviyo alternatives. We recommend checking each alternative's website for current pricing. Many options in the Marketing Automation category offer free tiers or competitive pricing.

How are Klaviyo alternatives ranked on Lunoo?

Lunoo uses an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value to provide 0 to 10 scores. Rankings are updated continuously.

Klaviyo vs Brevo (formerly Sendinblue): which is better?

Klaviyo scores 9.03/10 while Brevo (formerly Sendinblue) scores 9.17/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

Klaviyo vs Follow Up Boss: which is better?

Klaviyo scores 9.03/10 while Follow Up Boss scores 8.92/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

Klaviyo vs HubSpot Marketing: which is better?

Klaviyo scores 9.03/10 while HubSpot Marketing scores 8.82/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

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