swap_horiz Optimizely (formerly Episerver) Alternatives

Looking for alternatives to Optimizely (formerly Episerver)? Compare the top SAAS options ranked by our AI scoring system.

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Optimizely (formerly Episerver)

Optimizely (formerly Episerver)

Optimizely is a leading A/B testing platform, and while it's primarily a paid service, they offer a free trial. This trial provides access to their full suite of features, including a visual editor, personalization capabilities, and multivariate testing. Its a great way to experience the power of Op...

5.8 Average

apps Top Optimizely (formerly Episerver) Alternatives

The top alternative to Optimizely (formerly Episerver) in 2026 is Convert Experiences with a score of 8.7/10, followed by Optimizely Feature Layer (8.2) and Optimizely (9.6).

1
Convert Experiences

Convert Experiences

Convert Experiences is a dedicated A/B testing platform with a generous free plan. It offers a visual editor for easy ex...

Reporting Privacy Focused Customer Support A B Testing
8.7 Very Good
2
Optimizely Feature Layer

Optimizely Feature Layer

Optimizely Feature Layer is part of the Optimizely Digital Experience Platform, offering feature flagging alongside A/B...

Personalization Data Driven Experimentation Enterprise Grade
8.2 Very Good
3
Optimizely

Optimizely

Optimizely is a leading experimentation platform offering A/B testing, multivariate testing, and personalization capabil...

Enterprise Personalization Marketing Experimentation
9.6 Brilliant
4
AB Tasty

AB Tasty

AB Tasty is a comprehensive experimentation platform focused on personalization and optimization. It allows for A/B test...

Personalization Predictive Analytics Dynamic Content Machine Learning
8.8 Very Good
5
Google Optimize 360

Google Optimize 360

Google Optimize 360 is Google's enterprise-level A/B testing platform, tightly integrated with Google Analytics. Agencie...

Personalization A B Testing Enterprise Level Google Analytics Integration
8.8 Very Good
6
Omniconvert

Omniconvert

Omniconvert combines A/B testing with customer surveys and website analytics. It allows users to not only test variation...

Personalization A B Testing Conversion Optimization Behavioral Targeting
7.6 Good
7
ABpress Optimizer (WordPress Plugin)

ABpress Optimizer (WordPress Plugin)

ABpress Optimizer is another WordPress plugin designed for A/B testing. It provides a visual editor for creating variati...

Reporting Wordpress A B Testing Visual Editor
7.4 Good
8
SiteSpect

SiteSpect

SiteSpect is an enterprise-level A/B testing and personalization platform known for its real-time optimization capabilit...

Personalization Enterprise Grade A B Testing Advanced Analytics
7.3 Good
9
Simple A/B Testing

Simple A/B Testing

Simple A/B Testing is a straightforward tool designed for ease of use. It allows users to create variations of their pag...

Easy To Use Reporting A B Testing Visual Editor
7.0 Good
10
PagePilot

PagePilot

PagePilot is an AI-powered website builder aimed at agencies needing to quickly create and deploy client websites. It le...

AI Powered Drag And Drop Basic Limited Features
6.5 Fair
11
Split.io

Split.io

Split.io is a feature management platform focused on experimentation and data-driven decision-making. It allows teams to...

Experimentation Segmentation Mobile Support Longitudinal Data
9.4 Excellent
12
VWO (Visual Website Optimizer)

VWO (Visual Website Optimizer)

VWO is a comprehensive A/B testing platform offering a wide range of features beyond basic A/B testing. It includes heat...

Drag And Drop Session Recording A B Testing Heatmaps
9.3 Excellent
13
Klaviyo

Klaviyo

Klaviyo is the industry leader in AI-driven marketing automation for e-commerce. It excels at turning customer data into...

Personalization Ecommerce Data Driven Marketing Automation
9.3 Excellent
14
VWO Smartly

VWO Smartly

VWO Smartly is a free A/B testing tool from VWO, offering a simplified experience compared to their paid platform. It pr...

Reporting Heatmaps Visual Editor Session Replay
8.6 Very Good
15
Uncover

Uncover

Uncover is a feature experimentation platform that allows freelancers to run A/B tests and analyze user behavior. It pro...

Developer Friendly Experimentation A B Testing User Behavior
8.3 Very Good
16
Adobe Target

Adobe Target

Adobe Target is a personalization and A/B testing platform integrated within the Adobe Experience Cloud. Agencies can us...

Personalization Machine Learning A B Testing Enterprise Level
8.3 Very Good
17
OpenDialog

OpenDialog

OpenDialog is an open-source conversational AI platform focusing on enterprise-grade chatbot development. It provides a...

Javascript Node Js Visual Editor Enterprise Features
8.2 Very Good
18
GrowthBook

GrowthBook

GrowthBook is an open-source feature flag and A/B testing platform that runs entirely in the browser or serverless envir...

A B Testing Developer Tools Visual Editor Ab Testing Native
8.2 Very Good
19
Traceable

Traceable

Traceable is a feature management platform designed to help teams release software faster and with more confidence. Free...

Collaboration Data Driven Developer Friendly Experimentation
7.9 Good
20
Traceable.ai

Traceable.ai

Traceable.ai is a feature management platform that emphasizes feature discovery and impact analysis. It allows teams to...

Collaboration Data Driven Experimentation Feature Discovery
7.4 Good

summarize Quick Comparison Summary

Alternative Score vs Optimizely (for... Action
Convert Experiences 8.7 +2.9 Compare
Optimizely Feature Layer 8.2 +2.4 Compare
Optimizely 9.6 +3.8 Compare
AB Tasty 8.8 +3.0 Compare
Google Optimize 360 8.8 +3.0 Compare
Omniconvert 7.6 +1.8 Compare
ABpress Optimizer (WordPress Plugin) 7.4 +1.6 Compare
SiteSpect 7.3 +1.5 Compare
Simple A/B Testing 7.0 +1.2 Compare
PagePilot 6.5 +0.7 Compare

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help Frequently Asked Questions

What are the best alternatives to Optimizely (formerly Episerver)?
The top alternatives to Optimizely (formerly Episerver) in 2026 include Convert Experiences, Optimizely Feature Layer, Optimizely, AB Tasty, Google Optimize 360. Each offers unique features and is objectively scored on Lunoo to help you compare.
How does Optimizely (formerly Episerver) compare to its competitors?
Our AI-powered comparison system analyzes features, pricing, user reviews, and expert opinions to provide objective scores. Optimizely (formerly Episerver) scores 5.8/10. Click any alternative above to see a detailed side-by-side comparison.
Is Optimizely (formerly Episerver) worth it in 2026?
Optimizely (formerly Episerver) scores 5.8/10 in the SAAS category. We recommend comparing it with the 20 alternatives listed above to find the best fit for your needs.
What is the best free alternative to Optimizely (formerly Episerver)?
Several alternatives to Optimizely (formerly Episerver) offer free plans or free tiers. Check the alternatives listed above and visit their websites to compare pricing and free options.
Why should I switch from Optimizely (formerly Episerver)?
Common reasons users look for Optimizely (formerly Episerver) alternatives include pricing, specific feature gaps, better integration needs, or simply exploring newer options. Our objective scoring helps you compare without bias.
How many alternatives to Optimizely (formerly Episerver) are there?
Lunoo currently lists 20 scored alternatives to Optimizely (formerly Episerver) in the SAAS category, ranked by our AI-powered evaluation system.
Which Optimizely (formerly Episerver) alternative has the highest rating?
Convert Experiences currently holds the highest rating among Optimizely (formerly Episerver) alternatives with a score of 8.7/10.
Can I use Convert Experiences instead of Optimizely (formerly Episerver)?
Convert Experiences is one of the top-rated alternatives to Optimizely (formerly Episerver). While they serve similar purposes in the SAAS space, each has distinct strengths. Use our comparison tool above for a detailed side-by-side analysis.
What is the cheapest alternative to Optimizely (formerly Episerver)?
Pricing varies among Optimizely (formerly Episerver) alternatives. We recommend checking each alternative's website for current pricing. Many options in the SAAS category offer free tiers or competitive pricing.
How are Optimizely (formerly Episerver) alternatives ranked on Lunoo?
Lunoo uses an AI-powered scoring system that analyzes features, user reviews, expert opinions, market presence, and value to provide objective 0-10 scores. Rankings are updated continuously.
Optimizely (formerly Episerver) vs Convert Experiences: which is better?
Optimizely (formerly Episerver) scores 5.8/10 while Convert Experiences scores 8.7/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.
Optimizely (formerly Episerver) vs Optimizely Feature Layer: which is better?
Optimizely (formerly Episerver) scores 5.8/10 while Optimizely Feature Layer scores 8.2/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.
Optimizely (formerly Episerver) vs Optimizely: which is better?
Optimizely (formerly Episerver) scores 5.8/10 while Optimizely scores 9.6/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

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