zoom_in Click to enlarge

Loro Piana

▲ ▼

description Loro Piana Overview

Loro Piana is the ultimate destination for those who prioritize material quality above all else. Specializing in some of the world's finest wools and cashmeres, the brand offers a 'stealth wealth' aesthetic that focuses on texture and drape. It is the gold standard for high-end knitwear and outerwear.

help Loro Piana FAQ

Who currently owns the Loro Piana luxury brand?

The French luxury conglomerate LVMH (Moët Hennessy Louis Vuitton) purchased a majority stake in Loro Piana in 2013. The Loro Piana family, however, initially retained a minority stake and remained involved in the business operations following the acquisition.

What is Loro Piana's "Waterproof Storm System" fabric?

The Storm System is Loro Piana's proprietary waterproof and wind-resistant treatment applied to their high-end natural fabrics like cashmere and wool. It allows the luxury garments to repel heavy rain without compromising the breathability, drape, or softness of the underlying material.

Where does Loro Piana source its highly prized vicuña wool?

Loro Piana sources its vicuña wool from the high altitudes of the Peruvian Andes, where the animals live in the wild. The company established a natural reserve in Peru to help protect the endangered species and ethically harvest the incredibly fine, scarce fiber.

Does Loro Piana offer athletic or highly technical clothing?

While primarily known for luxury tailoring and knitwear, Loro Piana has a "Motion" line that uses fine natural fibers engineered with stretch for athletic pursuits like golf and sailing. These garments blend their signature luxury materials with technical breathability for high-end leisure wear.

swap_horiz

Looking for Loro Piana alternatives? Compare top competitors ranked & scored

arrow_forward