emoji_events Best Heatmaps

Top-rated heatmaps ranked by our AI-powered scoring system.

50
Products Ranked
6.9
Avg Score
2
Rated Excellent
9.7
Top Score
Summary: The best heatmaps in 2026 is Microsoft Clarity with a score of 9.7/10, followed by VWO (Visual Website Optimizer) (9.3) and VWO Smartly (8.6). This ranking is based on Lunoo's AI-powered scoring system which evaluates 50 heatmaps across quality, features, user satisfaction, and value. Rankings are updated daily.

table_chart Top 5 at a Glance

Rank Name Score Price Best For
#1 Microsoft Clarity 9.7 Free Microsoft Clarity is ideal for website owners, marketers, an... Visit
#2 VWO (Visual Website Optimizer) 9.3 Free / Free (limited) / $199/mo (Growth plan) Mid-market to enterprise companies seeking a comprehensive c... Visit
#3 VWO Smartly 8.6 Visit
#4 Hotjar 8.6 Free / $9/month (per user) Ideal for businesses needing detailed insights into user beh... Visit
#5 Mouseflow 8.1 Visit

leaderboard Full Heatmaps Rankings

Best 1 Microsoft Clarity
Microsoft Clarity
Free Plan Available

Microsoft Clarity is a free heatmap and session recording tool integrated with Microsoft Advertising and Microsoft Analytics. It provides heatmaps, scroll maps, click maps, and rage clicks to visualiz...

9.7 Brilliant
Visit
2 VWO (Visual Website Optimizer)
VWO (Visual Website Optimizer)
Free Plan Available From Free (limited) / $199/mo (Growth plan)

VWO is a comprehensive A/B testing platform offering a wide range of features beyond basic A/B testing. It includes heatmaps, session recordings, and personalization capabilities. Their visual editor...

9.3 Excellent
Visit
3 VWO Smartly
VWO Smartly

VWO Smartly is a free A/B testing tool from VWO, offering a simplified experience compared to their paid platform. It provides a visual editor for creating variations, basic reporting, and integration...

8.6 Very Good
Visit
4 Hotjar
Hotjar
Free Plan Available From $9/month (per user)

Hotjar is a leading session recording tool that allows businesses to capture and analyze user interactions on their websites. It provides heatmaps, session replays, and user feedback tools to understa...

8.6 Very Good
Visit
5 Mouseflow
Mouseflow

Mouseflow is a session recording tool that enables businesses to capture and analyze user interactions on their websites. It provides heatmaps, scroll maps, and session replays to track how visitors e...

8.1 Very Good
Visit
6 Pleroma
Pleroma

Pleroma is a heatmap and session replay tool focused on providing detailed insights at an affordable price point. It offers heatmaps, session replays, form analytics, and mobile heatmap capabilities....

7.9 Good
Visit
7 PlayPlay
PlayPlay

PlayPlay is a session replay and heatmap tool designed to help businesses understand user behavior and optimize their websites. It captures user sessions and generates heatmaps to visualize user inter...

7.8 Good
Visit
8 Crazy Egg
Crazy Egg

Crazy Egg is a heatmap and A/B testing tool known for its visually appealing and easy-to-understand reports. Its 'Confetti' reporting feature provides a unique visualization of user behavior, breaking...

7.8 Good
Visit
9 Replay.io
Replay.io

Replay.io provides session replay, heatmaps, and user segmentation for web and mobile applications. It allows teams to understand user behavior across different platforms and identify areas for improv...

7.7 Good
Visit
10 Statista
Statista

Statista is a statistics portal that provides access to a vast collection of data and visualizations, including heatmaps. It aggregates data from various sources and presents it in a user-friendly for...

7.6 Good
Visit
11 Smartlook
Smartlook

Smartlook offers both website and mobile app session recording and heatmaps. Its free plan provides a limited number of recordings and features, but it's sufficient for basic user behavior analysis. S...

7.6 Good
Visit
12 Lucky Orange
Lucky Orange

Lucky Orange is a product analytics tool that provides detailed insights into user behavior through session recordings and user feedback. It helps businesses understand how users interact with their p...

7.6 Good
Visit
13 Infogram
Infogram

Infogram is a specialized data visualization tool that allows you to create interactive charts, maps, and infographics. While it can be used for presentations, its primary strength is in creating visu...

7.6 Good
Visit
14 Hello Bar
Hello Bar

Hello Bar is a platform that combines heatmap and session recording functionality with lead generation tools. It offers heatmaps, session recordings, a popup builder, and lead generation forms. Pricin...

7.5 Good
Visit
15 Flippy
Flippy

Flippy is an open-source heatmap and session recording tool. It provides heatmaps, scrollmaps, and clickmaps, allowing users to visualize user behavior on their websites. Being open-source, it offers...

7.5 Good
Visit
16 OpinionStage
OpinionStage

OpinionStage combines session replay with surveys and polls to gather user feedback and understand website behavior. It allows businesses to embed interactive elements on their websites and collect da...

7.5 Good
Visit
17 Fog Analytics
Fog Analytics

Fog Analytics offers session replay and behavioral analytics for websites and mobile apps. It provides detailed insights into user behavior, allowing businesses to optimize their digital experiences....

7.4 Good
Visit
18 Geckoboard
Geckoboard

Geckoboard is a dashboarding tool designed for displaying key business metrics in real-time. Freelancers can connect to various data sources and create custom dashboards to monitor performance. Geckob...

7.4 Good
Visit
19 PageTrackker
PageTrackker

PageTrackker is a session replay and heatmap tool with a free plan that offers a limited number of recordings and features. It allows you to see exactly how users interact with your website, including...

7.3 Good
Visit
20 HelloSEO
HelloSEO

HelloSEO combines heatmap and session recording functionality with SEO tools like keyword tracking and website audits. This makes it attractive to businesses focused on both user experience and search...

7.3 Good
Visit
21 Matomo
Matomo

Matomo is the leading open-source alternative to Google Analytics, prioritizing user privacy and data ownership. It can be self-hosted on your own servers, ensuring that your data never leaves your co...

7.3 Good
Visit
22 Freshmarketer
Freshmarketer
Free Plan Available From $19/mo

Freshmarketer is a marketing automation platform from Freshworks, designed to be user-friendly and integrated with their other business software. It offers email marketing, automation workflows, landi...

7.2 Good
Visit
23 Webtrax
Webtrax

Webtrax is a website analytics platform offering heatmaps, session recordings, and detailed user behavior analysis. It provides insights into user interactions and helps businesses optimize their webs...

7.1 Good
Visit
24 Inspectlet
Inspectlet

Inspectlet provides session replay, heatmaps, and form analysis to help businesses understand user behavior and improve website usability. It captures full browser sessions and allows teams to replay...

7.1 Good
Visit
25 EyeStation
EyeStation

EyeStation provides session replay and heatmaps to visualize user behavior on websites and mobile apps. The free trial offers a limited number of recordings and heatmaps. It helps teams understand how...

7.0 Good
Visit
26 Scrollbar
Scrollbar

Scrollbar is an A/B testing and website analytics platform designed for small businesses. It offers a combination of A/B testing, heatmaps, and session recordings, providing a holistic view of user be...

7.0 Good
Visit
27 TrackDuck
TrackDuck

TrackDuck is a privacy-focused heatmap and session recording tool. It offers heatmaps, session recordings, and user flow analysis. The free plan is limited. It's designed for businesses that prioritiz...

6.9 Fair
Visit
28 Website Doctor
Website Doctor

Website Doctor provides heatmaps, session recordings, and form analysis to help businesses optimize their websites for conversions. It offers A/B testing integration. The free trial has limitations on...

6.6 Fair
Visit
29 Castify.ai
Castify.ai

Castify.ai is a screen recording platform focused on creating marketing videos and sales demos. Freelancers can easily record their screen and webcam, and the platform automatically generates captions...

6.6 Fair
Visit
30 UserSnap
UserSnap

UserSnap is a heatmap and session recording tool that focuses on providing detailed analytics. It offers heatmaps, scrollmaps, clickmaps, and session recordings, along with event tracking and user flo...

6.6 Fair
Visit
31 StreamNative
StreamNative

StreamNative is a real-time analytics platform that includes heatmaps and session recordings. It focuses on providing immediate insights into user behavior. Pricing is custom and geared towards larger...

6.5 Fair
Visit
32 Evergage (Salesforce Interaction Studio)
Evergage (Salesforce Interaction Studio)

Evergage, now part of Salesforce Interaction Studio, is a powerful real-time personalization platform. It includes heatmap visualizations as part of its broader behavioral analytics capabilities. Its...

6.5 Fair
Visit
33 Open Web Analytics (OWA)
Open Web Analytics (OWA)

Open Web Analytics (OWA) is a lightweight, open-source web analytics platform. It focuses on providing essential website analytics features, including page views, visitor tracking, and referral source...

6.5 Fair
Visit
34 Noterro
Noterro

Noterro combines heatmaps and session recordings with user feedback and annotation tools. It allows teams to collaborate on website optimization. The free trial offers limited features. Noterro is ide...

6.4 Fair
Visit
35 TrackingUV
TrackingUV

TrackingUV offers heatmaps and session recordings with a focus on user behavior analysis. It allows for custom event tracking and provides mobile heatmap capabilities. Pricing starts at $49/month. It'...

6.3 Fair
Visit
36 Contentsquare
Contentsquare

Contentsquare provides digital experience analytics, focusing on understanding customer behavior across websites and apps. It combines session replay with advanced behavioral insights and customer jou...

6.3 Fair
Visit
37 Fengshui
Fengshui

Fengshui offers heatmaps, session recordings, and scrollmaps to help businesses understand user behavior. It provides event tracking and user segmentation. The free trial has limitations on features a...

6.2 Fair
Visit
38 PageTrack
PageTrack

PageTrack is a session replay and heatmap tool designed to help businesses understand user behavior and optimize their websites. It captures user sessions and generates heatmaps to visualize user inte...

6.2 Fair
Visit
39 CrazyEgg
CrazyEgg

CrazyEgg is a veteran in the visual analytics space, best known for its heatmaps and scroll maps. It is a straightforward tool for identifying where users are clicking and how far they are scrolling o...

6.2 Fair
Visit
40 Appsee
Appsee

Appsee is a mobile app analytics platform offering session replay, heatmaps, and crash reporting. It provides a comprehensive view of the mobile app user experience, helping businesses identify and re...

6.1 Fair
Visit
41 EyeTracking.com
EyeTracking.com

EyeTracking.com specializes in eye-tracking analytics, providing heatmaps based on actual eye movements. Agencies can use EyeTracking.com to understand where users are focusing their attention on a pa...

6.0 Fair
Visit
42 Simple Heatmaps
Simple Heatmaps

Simple Heatmaps is a straightforward tool focused solely on providing heatmaps, clickmaps, and scrollmaps. The free plan is very limited, offering basic functionality. Its best suited for users who on...

6.0 Fair
Visit
43 WebEngage
WebEngage

WebEngage is a behavioral analytics platform that provides heatmaps and session recordings alongside features for push notifications and in-app messaging. Agencies can use WebEngage to understand user...

6.0 Fair
Visit
44 Piwik PRO Analytics Suite
Piwik PRO Analytics Suite

Piwik PRO Analytics Suite is a comprehensive analytics platform with heatmap and session recording features, emphasizing data privacy and control. While more expensive than some alternatives, it offer...

5.8 Average
Visit
45 UXCam
UXCam

UXCam specializes in mobile app analytics, providing session replay, heatmaps, and user behavior insights. Agencies working with mobile app clients can use UXCam to identify usability issues and optim...

5.8 Average
Visit
46 CannyFlow
CannyFlow

CannyFlow is a heatmap and session recording tool integrated with Canny, a product feedback management platform. It offers heatmaps, session recordings, and user feedback collection. Pricing is tied t...

5.7 Average
Visit
47 Appcues
Appcues

Appcues is primarily a product adoption platform, but it includes heatmap functionality to understand user behavior within web applications. It focuses on tracking user engagement and identifying area...

5.7 Average
Visit
48 Marker.io
Marker.io

Marker.io provides session replay and heatmaps with a focus on collaboration and bug reporting. The free plan is limited, but allows for basic session recording. It allows teams to annotate and share...

5.3 Average
Visit
49 Usabilla Feedback Button (Limited)
Usabilla Feedback Button (Limited)

Usabilla offers a limited free version of its feedback button, allowing website owners to collect visual feedback from users. Users can highlight areas of a webpage and provide comments. While the fre...

5.3 Average
Visit
50 TrackingZoom
TrackingZoom

TrackingZoom provides heatmaps, session recordings, and form analysis to help businesses understand user behavior and optimize their websites. It offers mobile heatmap functionality and integrates wit...

5.2 Average
Visit

help Frequently Asked Questions

What is the best Heatmaps in 2026?
According to our AI-powered rankings, Microsoft Clarity is currently rated as the best Heatmaps with a score of 9.7/10. Other top-rated options include Microsoft Clarity, VWO (Visual Website Optimizer), VWO Smartly.
How are these Heatmaps ranked?
Our rankings use an AI-powered scoring system that analyzes features, user reviews, expert opinions, market presence, and value for money. Each Heatmaps receives an objective score from 0 to 10.
How often are the rankings updated?
Our rankings are updated continuously as new data becomes available. Scores are recalculated regularly to ensure you always see the most current and accurate ratings.
What are the top 5 Heatmaps in 2026?
The top 5 Heatmaps in 2026 are: Microsoft Clarity, VWO (Visual Website Optimizer), VWO Smartly, Hotjar, Mouseflow. These are ranked by our AI-powered scoring system based on features, quality, and user satisfaction.
How many Heatmaps are ranked on Lunoo?
Lunoo currently ranks 50 Heatmaps, of which 2 have earned an Excellent rating (9.0+). New options are added and scored regularly.
Which Heatmaps has the highest score?
Microsoft Clarity currently holds the highest score at 9.7/10 in our Heatmaps rankings.
Is Microsoft Clarity worth it?
Microsoft Clarity scores 9.7/10, making it one of the highest-rated Heatmaps available. Its strong rating reflects excellent performance across our evaluation criteria.
What should I look for when choosing a Heatmaps?
Key factors include your specific use case, budget, features offered, ease of use, and long-term value. Our scoring system evaluates these factors objectively. Compare the top options above to find the best fit.
Are there any free Heatmaps options?
Some Heatmaps offer free plans or trials. Check each option's website for current pricing. Our rankings focus on overall quality regardless of price point.
What is the difference between top-rated Heatmaps?
While Microsoft Clarity and VWO (Visual Website Optimizer) are both highly rated, they differ in features, pricing, and target audience. Use our comparison tool to see detailed side-by-side differences.
Can I compare Heatmaps on Lunoo?
Yes! Lunoo offers a detailed comparison tool. Click the compare icon on any two items to see a side-by-side analysis of scores, features, pros, and cons.
How accurate are Lunoo's Heatmaps rankings?
Our AI-powered scoring system is calibrated against established ground truth sources and continuously improved. We analyze features, expert reviews, user feedback, and market data to provide the most objective rankings possible.

science How We Rank

Every heatmaps is scored across 12 weighted criteria from hundreds of verified sources:

  • Features & Capabilities - Comprehensive analysis of what each option offers
  • User Reviews - Aggregated feedback from real users across platforms
  • Expert Opinions - Professional reviews and industry recognition
  • Value for Money - Cost-effectiveness relative to features
  • Reliability & Support - Track record and customer service quality

Rankings are updated continuously as new information becomes available.

Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you. This does not influence our rankings — all scores are determined by our independent AI-powered evaluation system.

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