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Elliot Aronson is an American social psychologist whose research addresses cognitive dissonance, persuasion, interpersonal attraction, and the consequences of prejudice. He developed the jigsaw classroom in the 1970s as a cooperative learning method in which students depend on one another to master...
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Robert Cialdini is an American social psychologist known for studying persuasion, compliance, and the conditions that shape agreement with requests. His 1984 book Influence described six principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. A later editi...
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