zoom_in Click to enlarge

Ethnio

▲ ▼

language

description Ethnio Overview

Ethnio is a research platform acquired by Semrush that enables in-depth qualitative data collection through website intercept surveys, user interviews, and session recordings to understand customer behavior.

help Ethnio FAQ

Does Ethnio still operate as a standalone product after the Semrush acquisition?

Ethnio currently continues to operate as a tool for researchers, though its capabilities are being integrated into the broader Semmix user experience platform. Semrush acquired Ethnio specifically to bolster its qualitative data and customer research offerings.

How does Ethnio recruit users for website intercept surveys?

Ethnio allows you to set up JavaScript-based intercepts that can target specific user behaviors or URL paths. When a user meets your criteria, a survey invite pops up, allowing you to intercept them before they leave the site.

Can Ethnio record the screen during user interviews?

While Ethnio is heavily focused on scheduling, recruiting, and intercepting, it is designed to pair seamlessly with external screen recording tools. You can use its built-in scheduling to coordinate Zoom calls where the actual session recording takes place.

swap_horiz

Looking for Ethnio alternatives? Compare top competitors ranked & scored

arrow_forward