description Yellow Pages Online Listing Overview
The Yellow Pages remains a foundational citation source. While its SEO weight has diminished relative to Google, maintaining an accurate listing here is still part of a comprehensive citation strategy. It serves as a historical anchor point, confirming your business's long-standing presence in the local commercial record.
help Yellow Pages Online Listing FAQ
Does Yellow Pages even still exist as an online business directory?
Yes — yellowpages.com continues to operate as a major online business directory, now run by Thryv, which acquired YP Holdings around 2016. Millions of business profiles remain live and searchable there.
Does a Yellow Pages listing still help local SEO compared to Google Business Profile?
Google Business Profile is far more important for local rankings, but a consistent Yellow Pages citation still contributes to NAP (name, address, phone) consistency across the web, which search engines use as a trust signal. Treat YP as one supporting citation in a broader profile strategy rather than a priority channel.
How do I claim or update my business listing on Yellow Pages?
Search for your business on yellowpages.com, claim the existing profile, and complete a verification step (typically by phone) before editing your hours, categories, and contact details. A basic listing is free, though the site will likely upsell paid advertising options during the process.
Should I pay for Yellow Pages advertising or just keep the free listing?
Most small businesses are best served by the free basic listing for citation consistency, while evaluating any paid YP ad packages carefully since they often involve longer-term contracts. Compare the cost against measurable channels like Google Ads before committing to a paid program.
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