What are the key differences between Act-On and Apollo.io?

Compare Act-On and Apollo.io side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are Act-On and Apollo.io scored?

Act-On has an AI score of 8.5/10 and Apollo.io has an AI score of 9.6/10. Scores are based on features, user satisfaction, and overall quality analysis.

Act-On vs Apollo.io 2026 — Compared

Act-On

Apollo.io

WINNER Apollo.io

Apollo.io edges ahead with a score of 9.6/10 compared to 8.5/10 for Act-On. While both are highly rated in their respect...

Act-On

8.5 Very Good

SAAS Get Act-On open_in_new

emoji_events WINNER

Apollo.io

9.6 Brilliant

AI Image Generator Get Apollo.io open_in_new

Act-On Pricing not available

payments

Apollo.io From $49/mo Free plan available

psychology AI Verdict

Apollo.io edges ahead with a score of 9.6/10 compared to 8.5/10 for Act-On. While both are highly rated in their respective fields, Apollo.io demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: Apollo.io

verified Confidence: Low

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description Overview

Act-On

Act-On is a marketing automation platform emphasizing behavioral targeting and cross-channel engagement. It offers robust account-based marketing (ABM) capabilities and advanced email automation features. Its marketing analytics provide insights into campaign performance. Act-Ons platform is known for its ease of use and flexibility. Pricing starts around $3,000/month and scales based on contacts...

Apollo.io

Apollo.io is a powerful all-in-one sales intelligence platform that combines a massive B2B database with advanced engagement tools. It allows users to find high-quality leads, enrich contact data, and launch automated outreach campaigns directly from the platform. Its AI-driven lead scoring and recommendation engine help reps prioritize the most promising prospects. Apollo is particularly popular...