How are HubSpot Forms and Marketo by Salesforce scored?

HubSpot Forms has an AI score of 6.8/10 and Marketo by Salesforce has an AI score of 9.3/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

HubSpot Forms vs Marketo by Salesforce 2026 — Compared

HubSpot Forms

Marketo by Salesforce

WINNER Marketo by Salesforce

HubSpot Forms excels in ease of use and integration for non-profit organizations, making it an excellent choice for thos...

HubSpot Forms

6.8 Fair

Survey And Form Builder Get HubSpot Forms open_in_new

emoji_events WINNER

Marketo by Salesforce

9.3 Excellent

Marketing Automation Get Marketo by Salesforce open_in_new

HubSpot Forms From $20/mo per user Free plan available

payments

Marketo by Salesforce From $100/mo Free plan available

psychology AI Verdict

HubSpot Forms excels in ease of use and integration for non-profit organizations, making it an excellent choice for those looking to streamline their form creation process without extensive technical knowledge. With HubSpot's robust form builder, users can create custom forms quickly and easily, embedding them on websites or sharing via email to collect information from potential donors and supporters. On the other hand, Marketo by Salesforce offers advanced marketing automation and campaign management tools that are unparalleled in their depth and sophistication.

It integrates seamlessly with Salesforce CRM, providing personalized email campaigns, lead scoring, and analytics for B2B marketers who need robust segmentation and targeting capabilities. While HubSpot Forms may not offer as many advanced features, its user-friendly interface and lower cost make it a compelling option for non-profits looking to enhance their donor management processes without breaking the bank.

emoji_events Winner: Marketo by Salesforce

verified Confidence: High

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thumbs_up_down Pros & Cons

HubSpot Forms

check_circle Pros

User-friendly interface
Cost-effective solution for non-profits
Easy form creation

cancel Cons

Limited advanced features
Less suitable for B2B marketers

Marketo by Salesforce

check_circle Pros

Advanced marketing automation
Robust lead scoring and analytics
Seamless integration with Salesforce CRM

cancel Cons

Higher cost
Steeper learning curve

difference Key Differences

HubSpot Forms Marketo by Salesforce

HubSpot Forms is specifically designed for non-profit organizations, focusing on lead capture, event registration, and donation requests. It offers a user-friendly interface that simplifies form creation without requiring extensive technical knowledge.

Core Strength

Marketo by Salesforce excels in advanced marketing automation and campaign management, providing personalized email campaigns, lead scoring, and analytics for B2B marketers needing robust segmentation and targeting capabilities.

HubSpot Forms has a score of 6.8/10, indicating its effectiveness in form creation and integration but lacks the advanced features found in more specialized tools like Marketo by Salesforce.

Performance

Marketo by Salesforce scores 9.5/10, reflecting its superior performance in marketing automation, lead scoring, and analytics, making it a top choice for B2B marketers.

HubSpot Forms is generally more affordable than Marketo by Salesforce, offering non-profits a cost-effective solution without compromising on basic form creation needs.

Value for Money

Marketo by Salesforce comes with a higher price tag but offers advanced features and integrations that justify the cost for B2B marketers requiring sophisticated marketing tools.

HubSpot Forms is designed to be intuitive and easy to use, making it accessible even for non-technical users. Its drag-and-drop interface simplifies the form creation process.

Ease of Use

Marketo by Salesforce has a steeper learning curve due to its advanced features and complex functionalities, which may require more training and technical expertise.

HubSpot Forms is best suited for non-profit organizations looking to enhance their donor management processes with custom forms. It excels in lead capture, event registration, and donation requests.

Best For

Marketo by Salesforce is ideal for B2B marketers needing advanced marketing automation, lead scoring, and analytics to manage complex campaigns and customer segments.

help When to Choose

HubSpot Forms

If you prioritize ease of use and cost-effectiveness for non-profit organizations.
If you need a simple solution for lead capture, event registration, and donation requests.
If you choose HubSpot Forms if your budget is limited but you still want to enhance donor management processes.

Marketo by Salesforce

If you prioritize advanced marketing automation and analytics for B2B marketers.
If you need robust segmentation and targeting capabilities.
If you are willing to invest in a more expensive solution with extensive features.

description Overview

HubSpot Forms

HubSpot Forms is a key component of the HubSpot marketing and CRM platform. It is designed specifically for lead generation and marketing automation. If you are using HubSpot for your marketing, their form builder is the natural choice. It automatically syncs all form submissions to your CRM, allowing you to track leads and automate follow-up emails. While it is not the most flexible tool for gene...

Marketo by Salesforce

Marketo by Salesforce offers advanced marketing automation and campaign management tools. It integrates seamlessly with Salesforce CRM, enabling personalized email campaigns, lead scoring, and analytics. Ideal for B2B marketers needing robust segmentation and targeting capabilities.