Pepsi vs Google

The Pepsi globe has undergone many iterations, but the current design is a clean, modern take on its classic identity. The use of red, white, and blue is iconic, and the circular shape is highly versatile for packaging and digital media. The design feels energetic and youthful, perfectly aligning with the brand's target demographic. It is a great example of how a brand can refresh its look while m...

Google's logo is a masterclass in modern, digital-first design. By switching to a custom sans-serif typeface (Product Sans) and utilizing a vibrant, primary color palette, Google created a logo that is friendly, accessible, and highly legible across all screen sizes. The logo is designed to be animated, changing into the 'G' icon or the four-dot loading animation, which makes it feel alive and res...