Best Brands

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trending_up Scored across 12 criteria

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Top Ranked

Best 1

Apple

The Apple logo is arguably the most recognizable symbol in the modern world. Designed by Rob Janoff in 1977, the bitten apple silhouette is a masterclass in simplicity and conceptual clarity. Its stre...

Apple Technology Iconic Tech Minimalism Timeless Silhouette Consumer Electronics Brands

9.5 Brilliant

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Google

Free Plan Available

Google's logo is a masterclass in modern, digital-first design. By switching to a custom sans-serif typeface (Product Sans) and utilizing a vibrant, primary color palette, Google created a logo that i...

Graphic Design Technology Modern Versatile Search Engine Digital Color Theory Sans Serif Brands

9.0 Excellent

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Mercedes-Benz

From $36,000+ (C-Class) to $150,000+ (S-Class)

The Mercedes-Benz three-pointed star is the ultimate symbol of luxury and engineering precision. Representing the brand's dominance on land, sea, and air, the logo is perfectly symmetrical and exudes...

Graphic Design Luxury Automotive Heritage Prestige Geometric Brands

8.1 Very Good

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IBM

The IBM logo, designed by Paul Rand, is a masterpiece of corporate identity. The horizontal stripes represent speed and dynamism, while the bold, slab-serif typeface conveys stability and trust. It is...

Art Technology Classic Enterprise Typography Corporate Tech Stripes Brands

8.0 Very Good

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