Zalando Partner Program

The Zalando Partner Program allows eligible fashion and lifestyle brands to sell products through Zalando's European marketplace while retaining control over selected commercial and operational activities such as pricing and fulfillment. Partners gain access to Zalando's customer base across roughly 25 European markets through a single integration.

Partners can choose between self-fulfillment, where they handle shipping and returns themselves, and Zalando Fulfillment Solutions, where inventory is stored in and shipped from Zalando's warehouses. The choice affects logistics costs, delivery speed, and the level of operational control the partner retains.

Zalando evaluates applicants based on brand fit, product quality standards, compliance with European regulations, and the ability to integrate with Zalando's systems via EDI or API. The program targets established fashion and lifestyle brands rather than individual sellers or casual resellers.

Zalando charges a sales commission on each item sold, with the percentage varying by product category and fulfillment model. Partners should contact Zalando directly for a detailed fee schedule, as commercial terms are negotiated on a case-by-case basis.