What are the key differences between TikTok Shop and Tmall?

Compare TikTok Shop and Tmall side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are TikTok Shop and Tmall scored?

TikTok Shop has an AI score of 6.4/10 and Tmall has an AI score of 8.4/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

TikTok Shop vs Tmall 2026 - Compared

TikTok Shop

Tmall

WINNER Tmall

Tmall edges ahead with a score of 8.4/10 compared to 6.4/10 for TikTok Shop. While both are highly rated in their respec...

TikTok Shop

6.35 Fair

Marketplace Get TikTok Shop open_in_new

emoji_events WINNER

Tmall

8.36 Great

Marketplace Get Tmall open_in_new

psychology AI Verdict

Tmall edges ahead with a score of 8.4/10 compared to 6.4/10 for TikTok Shop. While both are highly rated in their respective fields, Tmall demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: Tmall

verified Confidence: Low

Ready to decide? Get Tmall arrow_forward

description Overview

TikTok Shop

TikTok Shop is an e-commerce feature integrated within the TikTok app allowing sellers to list and sell products directly through videos and live streams, reaching users already engaged with short-form video content.

Tmall

Tmall is a business-to-consumer online retail platform in China operated by Alibaba Group, primarily featuring international and domestic brands selling directly to consumers.